When I say “Traffic” many people think about John Reese.

When I say “Copywriting” many people think about John Carlton, Clayton Makepeace, or Gary Halbert.

When I say “Adsense” many people think about Joel Comm.

When I say “Adwords” many think about Perry Marshall.

All these guys have something very important in common, and that is “Internet Branding“. Their names are plastered across the internet in their respective fields and people know they are the “Go To Guys” in those particular areas.

So many marketers drop the ball when it comes to internet branding. If you ask the average marketer what their brand is, they will look as if you just ask them to compute the square root of 4932 in their head. Most simply have no idea what their internet brand is.

Since the first day I got on the internet I thought about what I wanted my brand to be. I consciously made a effort for 2 years to make sure people remembered my name, face, and all the wacky stuff I’ve done online. While much of it was just drunken improv stuff, I have purposely orchestrated much of my brand image with a specific agenda in mind…

I want people to say… “Damn that guy has lot’s of fun”.

or…

“Holy crap, I can’t believe that guy just did that”.

I love to shock and awe people! But mostly, I just like to make others laugh. After laughter, it is my goal to help people make as much money as humanly possible. However, laughter or fun is always my number one priority.

Ask any marketer… “Who has the most fun online”? … and I bet you have a hard time finding many people that get as many votes as I. I’m not trying to toot my own horn here, but FUN and IDIOCY have become my Internet Brand.

Yesterday we were having a great chat about branding over at Michel Fortin’s Copywriters Board. One of my favorite members, Mr. Subtle decided to make one of his classic toons describing what he thought my internet brand was. Here was his submission…

Mr. Subtle’s perception of my brand is pretty damn accurate. Once I saw this graphic, I just had to load it up.

While it’s incredibly sophomoric, childish, and downright idiotic, that’s my internet brand. Am I’m damn proud of it.

Because beyond all the hustle and bustle of the internet work we do, everyone just wants to have a bit of fun. That’s been my motto since day 1. And luckily for me, it helps to resonate with people from all over the world.

Recently Frank Kern and I sat back and had a bit of fun with a video camera and recorded about 13 videos in his Secret Headquarters Hideout. It’s kind of like the Bat Cave for Internet Marketers. Those videos were the inspiration for the graphic above.

You can see what I’m talking about at…

http://www.easyvideosales.com/Frank_Kern_&_Jason_Moffatt.html

Frank and I go off about Internet Marketing in total Beavis and Butthead fashion.

Now kiddies, that’s what I call “Internet Branding”!