Hello folks,

I wanted to personally sit down and write this blog post for a couple reasons.

First, I wanted to apologize if you tuned into my show last night and were not able to watch because of technical difficulties.

With the new technologies of live streaming TV on the internet, it can sometimes be a crapshoot to get it to work perfectly.  Most of the time it seems to work like a champ, but apparently Murphy’s Law crept in last night.

I was pretty bummed about it because besides all the silly shenanigans on my show, I wanted to have a serious session with my pal Justin Brooke and talk to you about our monstrous package we have put together for you.

We tested it all out in the morning and things seemed great.  But once I went live, the connection was shotty, and we had to move the show to another channel.  And that channel doesn’t allow me to bring Justin in as a co-host.

Anyhow, I think it may work for the better anyways.  Justin and I can craft a much better video for you if we just do it on our own without all the distractions of a bunch of live viewers.  We’ll put together that video in the next couple days and get that to you ASAP.

And since many of you missed the content of the show, let me see if I can recap what I wanted to share with you in this email here.

1. Xbox 360  is simply amazing because you can play against people all over the world who are online at the same time.  You can instant message (send email basically) and voice chat with players from all around the world.

What’s even cooler is the ability for Xbox to stream live broadcasts into your game.  For instance when I play Nascar, Xbox has ESPN radio in the background, and they have options to upsell me on other game stuff.

It’s really amazing, and can totally kill your productive time if you don’t watch out.

2. I also was trying to discuss Apple TV, and how RSS content distribution could be the wave of the future.  With Apple TV, you can watch and listen to all your iTunes content, watch videos, buy movies, browse Youtube, and display all your photos stored in iMovie.

Apple TV is a small little hard drive box that stores all this info on here.  And what is really cool is that if you have a podcast and you get subscribers to sign up via iTunes, you can deliver your content right  to their tv.

So imagine how cool it would be to send a customer a Apple TV on their first month subscription and then each month after that they get their new content on their TV, not their computer.

Pretty amazing stuff.

To read more about Apple TV, visit this link…  http://www.apple.com/appletv/

3. I also discussed why I think content sucks much of the time.  Now don’t get me wrong, it’s important to deliver high value content, but the way most people do it makes it nearly impossible
to consume.  No wonder so many people fail at internet marketing.

In order to really penetrate your audience and grasp their attention you need to either be extremely different, insanely resourceful, or super quick.

You can be boring as long as you are super fast and informative.  But if you think someone is going to sit through your 30 minute presentation that is monotonous and boring I’d suggest you rethink the strategy.

People appreciate those that are to the point and pithy.  They will give you a 2nd and 3rd and 4th chance because they know you aren’t there to waste their time.

4. I briefly went over my “Aweber Open Strategy” too.   This is actually really simple and nothing ground breaking, but has really helped me to increase my opt ins and leads.

All I do is keep my Aweber interface open all day and keep an eye on it and watch the leads come in right in front of my eyes.  Usually I only log in to send out a broadcast email and don’t pay much attention to new subscribes or unsubscribes.  I’m too busy paying attention to orders.

However, by leaving my Aweber window open I see each of the opt ins trickle in real time and it gets me curious.  I start saying… “Where did they come from”, and then I am forced to check out my own marketing funnel to see how they got on the list.  I’ll admit, I run the laziest opt in list in the world and I don’t recommend people model my email style.

Yet what I do works like a charm.

But now that I’m leaving my Aweber window open and paying more attention in real time, it’s really helping to me understand where all my leads are coming from, and what I can do to increase it each day.

Like I said, nothing revolutionary, but if I can double my opt ins every day by paying more attention and tweeking my landing pages, I effectively double my business.

So those are a few of the things I discussed on the show, and I know many of you missed it.  Therefore I wanted to apologize and write this to you.

In the next few days Justin and I will lay out our full plan for releasing our ready to go membership program and you can decide if it’s right for you or not.

We are only allowing 10 people from each list so they aren’t going to last long.  And we only want to deal with people who are actually going to use and benefit from this service.  So please don’t be mad if we decline some of you for the opportunity.

The only reason we are doing this is because we want to put this into the hands of the people who will most benefit from it, and avoid wasting anyones time who is looking for the quick pipe dream.

Okay, I’m outta here and heading to L.A. to spend some time with my girlfriend.

Best wishes,

Jason