Every time that I speak with Shaune Clarke I come away with more profitable Gold Nuggets. This dude is a “Natural-Born-Salesman”. How I got so lucky to stumble across his copywriting coaching program is beyond me. If I’m this excited on week 2, just imagine what week 10 is going to be like?

This week our group worked on differentiating ourselves from other copywriters and developing USP’s. Personally I could choose about 10 different angles for a USP, but finding the very best one is the challenge.

Shaune has been digging into our persona’s so he can help extract the crucial elements that will define our USP. Luckily for me, there are tons of routes I could choose. However, I’m not rushing to judgement on anything. I’ll let the course play out, and the USP will appropriately fall into my lap. There’s lot’s of opportunity for “Profit Moffatt” to be unique, there is no question of that.

My desire to learn copy stemmed from wanting to increase sales on my existing Underachiever websites. It was never really my intention to start writing copy for other people. But when the offers come in, it’s tough to turn them down.

I never realized it before, but people really do want “Profit Moffatt Copy”. Marketers salivate at the type of buzz I’m able to create. My email box is filled with dozens of people who are baffled at how my sophmoric idiocy gains response.

They want to know……. “How did you do it”?

The answer is simple. I was just being myself. I understand that sometimes I may need to tone things down a bit for certain projects, but for the most part, being myself has been the biggest reason for my success online. If I were offering monotonous, bland, and “SAFE” copy, no one would know my name.

I’d like to thank Shaune for kicking me in the ass and forcing me to realize that my “Persona” is a very valuable asset. While I might not resonate with a Morgan Stanley Broker, I’ll sure as hell be received well by the South Park fans. I’d rather write cartoon stuff then financial advice anyways.