Howdy ho ya’ll,

It’s salesletter time. For lot’s of people this is very tough. Don’t sweat it though. Sit back, have fun, and try to learn while your doing it. It’s doubtful you are going to get it right the first time, or even the second. Writing copy is a very difficult thing to do for many people. However, once you learn a few of the tricks, it’s not as intimidating.

My advice, just be enthusiastic about doing your letter and smile. You could be carrying concrete forms with diesel fuel on them all day. This really ain’t so bad. Don’t think it has to be done all at once. And pay attention to your customer. Your message should not be about you.

Be careful. If your anything like me, it’s possible to let your ego get into the way of the pitch. The letter shouldn’t really be about you. Talk directly to your prospects. Let them know you are there to solve THEIR PROBLEM, and your here to do it NOW. Not tomorrow, not next week, but NOW!

DON’T BE A SISSY WHEN ASKING FOR THE SALE.

It doesn’t always have to be a hard offer, but always gotta ask. You have to tell them to buy. Make it clear that you are here to sell them something. Not in the beginning of the letter, but during the offer at the end. Sometimes you really have to spell out the ABC’s to people or they
won’t figure out how to buy. OMG… I just got a great idea. I instictively just typed it out as I do when I blog and don’t edit, but I had to revert back and hit the eraser on that one. GOLD NUGGET…. I can sell that gold nugget I tell ya. I bet this little idea would raise conversions by
a whole %. I’m gonna test it out.

So, here’s something that may help you write your letter. I think that it was JP Maroney, or one of the crew in Michel Fortin’s forum that posted this. Thought it might be handy for ya. Occasionally when going from paragraph to paragraph you want the reader to feel a CLIFFHANGER effect! They can’t wait to see what’s next. Good Transition phrases can help contribute and create the cliffhanger effect.

Now I’m not saying these are all great, but here ya are. Add this to your swipefile kiddies.

1. As you carefully scan each and every word of this page…
2. As you may have noticed…
3. Aside from that, one thing’s for sure
4. And that doesn’t take into account the fact that…
5. And here’s some great news for you:
6. And to prove it, here is…
7. A word of caution:
8. Astonishing, isn’t it?
9. And remember…
10. And that’s not all…
11. And best of all…
12. And what’s worse…
13. But before I jump into the details, let me say this…
14. Back to what I was saying…
15. But don’t take my word for it…
16. But I must let you in on a secret…
17. Before we go any further, I want to set something straight…
18. But you’re still unsure? You’d rather be safe than sorry?
19. But what if you could…
20. But make no mistake about it…
21. But wait, it didn’t stop there…
22. But if you’re still not convinced, let me SWEETEN the deal for you…
23. Bear with me, because I’m going to show you how…
24. But there is just one small catch…
25. But more on that later…
26. But that’s not all… Far from it!
27. But you know what else?
28. But wait! You have seen NOTHING yet…
29. Bottom line is…
30. But how do you know if (Insert Your Product Name) is for you?
31. But it doesn’t stop there, either.
32. But don’t worry…
33. Consider this:
34. Can this be true?
35. Can you imagine how great that feels?
36. Can you really afford not to….
37. Do you follow me so far?
38. Does this make sense to you?
39. Don’t forget…
40. For example…
41. For instance…
42. Fair enough?
43. Here’s the real kicker:
44. Here’s the story:
45. Here’s something you probably don’t know about…
46. Heck, you don’t even need…
47. Here are some examples…
48. However, the problem is…
49. How can you beat that?
50. Hang on to your seat because…
51. Have you heard enough?
52. Here’s what else I’ll do for you…
53. How?
54. I’m not kidding…
55. If you think it’s nothing, think again…
56. I know, you’re probably skeptical. Right?
57. I can’t stress this enough…
58. In the next 5 minutes…
59. In truth…
60. It all comes down to this…
61. Just imagine…
62. Just let this sink in for a minute…
63. Let me ask you this question…
64. Let’s face it…
65. Look at it this way…
66. Let me show you exactly how this works:
67. Let me explain…
68. Let me give you a bit of an idea of…
69. Let me show you how dead serious I am…
70. Let me be a bit more specific…
71. Let me just quickly recap…
72. Listen, I’m not kidding around…
73. Now, you’re probably wondering…
74. Now, tell me…
75. OK, I’m nearly done, but…
76. OK, let me repeat that…
77. OK, I know what you’re thinking…
78. OK. You might be asking…
79. Reality is…
80. Seriously, put some thought into this…
81. Still not convinced?
82. So instead of wishful thinking…
83. So, here’s what else is in store for you…
84. So hang on while I explain…
85. Think about it…
86. The fact is…
87. The best part is that…
88. To top it off…
89. That’s just the tip of the iceberg
90. There’s a saying…
91. This is really cool…
92. The result?
93. Why?
94. What does all this mean to you?
95. What’s more…
96. Want to see how it works right now?
97. What makes this so special?
98. Want proof?
99. You see…
100. You’re going to love this…
101. Yes, you read that right…

• “But, that’s not all.”
• “And now you can . . .”
• “So that is why . . .”
• “Or, if you prefer . . .”
• “Now—here is all you do.”
• “Better yet . . .”
• “More important than that . . .”
• “And in addition to that . . .”
• “When you first . . .”
• “Let me show you how . . .”
• “Within the next few days . . .”
• “You may wonder why . . .”
• “Here is the reason why . . .”
• “As you probably know . . .”
• “Now, here is the next step.”
• “So you’ll be glad to know . . .”