Last week I made an offer for a year long worth of coaching assistance. The response from that offer was much more then I really expected. I figured I’d pick up a client here or there and all would be good.

The last thing I expected was dozens of interested people wanting to work with me. I’m quite flattered, and humbled. I’m also a bit cautious about jumping into business transactions without carefully weighing the various outcomes that are likely to happen.

So here’s what happened. I ended up only taking 5 clients. I feel these 5 people have their shit together well enough to truly benefit from my services. (I may take 2 more, but that is still debatable. It needs to be a perfect fit)

I also turned down over a dozen people. Why would I turn down such good and easy money?

I want you to think long and hard about this, because it could save you a ton of headaches in the future. The reason I turned down so many clients is because I honestly didn’t feel that they were in a position to recoup the investment right away.

My thinking goes like this…

If the cost of my coaching is putting you into penny pinch mode, then I’m not the guy for you at this moment. I’m just not interested in taking someone’s last dollars and promising them success. It’s just too damn hard, and it comes with way too much emotional baggage. I don’t need money that bad.

Instead, I’m more interested in working with those who can afford the fee, and those who I know are going to take action and excel way beyond their investment with me. Happy clients make me happy. Broke and frustrated clients fuck up my world big time. I don’t need the latter at all.

Please keep in mind, that if I didn’t take you on as a client I’m not trying to say your idea isn’t viable, or that you won’t have success online. I honestly think you can succeed. I just think you may need to battle it out in the trenches a bit longer before we are ready to work together. That’s all. It’s nothing personal. Well, actually it is personal if I think about it. I personally care about you succeeding and if I didn’t feel my services were the perfect fit for you, I didn’t take you on as a client.

The decision was equally based on my respect for you as a individual, and respecting my own personal time.

In this business, it’s easy to go for the quick cash grabs. But I’ve learned that doing so has a variety of side effects. And the pain in my side is seeing people spend their last dollars chasing a dream that is never going to happen. It really sucks. It sucks even worse, if you are the guy perpetuating the false dream for these people.

So the bottom line is, I don’t do it.  I only take on clients that I honestly feel are in a position to leverage my skills and talents.

I hope you understand and appreciate my unwillingness to take on each and every client just because they have the money in hand.

And I will admit, there were quite a few applicants who are so close to breaking-out big time, but wanted to pay in payments. I think many of these folks have a real legitimate shot at making it big online too, but they are just not in a position to shell out the kind of money I charge.

I turned down each of these scenarios as well.

My philosophy with coaching has become pretty clear. If the entry fee is a problem, then we have a problem. I can’t possible take on the emotional baggage of hitting your credit card each month knowing that you aren’t getting a positive ROI right away. It’s something that will nag at me all week.

Sure, I could of easily pocketed tens of thousands of more dollars last week. I could of made all kinds of promises about taking your business to the stratosphere and beyond. But then I’d feel like a dick. And then I’d have a ton of work to do.

Most of you know I’m not exactly the most motivated guy in the world. I like to chill. I hope you understand that by not taking on more clients it’s not a personal thing with any of you. It’s a personal thing with me.

I want to continue to chill, and that means working in a atmosphere that I’m confident and comfortable in.

I hope ya’ll understand.

Cheers