That’s right, Mr. Jeff Walker has totally swiped me!

I’m sure many of you have seen how Jeff Walker does “Case Studies” about how people have successfully used his Product Launch Formula. You’ve all seen those right?

Well if not, here’s one of the latest case studies where he interviews my friends Pat and Mellisa about their latest product launch.

After seeing that video I realized that Jeff has now done a double swipe of my style. Now don’t get me wrong, I’m not mad or anything. In fact, I’m thrilled that Jeff’s case studies have been so successful.

Here’s the story…

A few months back I was at one of the Underachiever Seminars and Jeff and I were sharing a beverage in the bar. Jeff had mentioned that he saw me interviewing people on the Undies iPack website and realized how powerful these “Real World Interviews” were. Shortly later, Product Launch Case studies came into effect.

And they were hot! You had a chance to see real people with real results from product launches, and most of the time these launches did not occur in the “making money” fields. They usually were from average hobby niches that you might not expect to make a bunch of money.

So, after Jeff swiped my “Mad Interview Styles” he also swiped another one of my undercover methods. That method is called “Totally Blowing It”.

You see, if you go to the Undies iPack page you will see me interviewing a great dude by the name of Randy Pryor (who also was featured in a Product Launch Case Study). In the beginning of the interview, I totally spaced Randy’s name. My mind went blank. But instead of deleting that part and making the video all professional, the editor decided to leave the mistake in.

Folks, listen up here because this is a big lesson! Sometimes mistakes are good. In this instance, it’s obvious that my mistake was a simple brain fart and it was harmless. In fact, it was a bit funny. The video appears totally real, and very natural because we left the mistake intact instead of deleting it out and trying to be to slick about it.

Well, Jeff Walker has done the same thing. Double Swipe I tell ya.

Just check out how he blows Pat’s name here, but wisely posts the Case Study anyways.

Things don’t always have to be perfect, and often it’s best when things have blemishes and mistakes. We are all human, and errors are inevitable. Exposing these errors and faults can often help us resonate with other people who all make the same type of mistakes as well.