Bare Naked Brain Fodder

About a month ago I attended “Guru Fest 2008″.

Okay, okay, there is no such thing as “Guru Fest”. But it sure seemed like it.

It was actually just a bunch of us marketers sitting back playing video games, surfing, watching movies and drinking some child safe apple cider at Frank Kern’s Mass Control Headquarters.

The roster there was sickening… Frank, Mike Filsaime, Brad Fallon, Andy Jenkins, Jeff Walker, Matt Trainer and Rich Schefren (and I’m probably forgetting a few).

At any given moment you could see me blowing off Mike and Jeff’s head at “Call Of Duty”, or Andy Jenkins doing his best “Steve Perry” impersonation while playing “Rock Band”, because let’s face it… “The Wheels In The Sky Just Keep On Turning”.

And while all this was taking place, Rich Schefren was off on the sunny deck “working on his new report”.

He wouldn’t put that damn laptop down all weekend.

We even got Filsaime and Walker out into the ocean to drink some salt water smoothies while they attempted to learn to surf. (They actually did fairly well. Surprised they stayed out so long).

While we were out in enjoying the waves, Rich was furiously typing away on his laptop. I was like “Geez Rich, is this report going to be a freaking Bible or what?”

Anyhow, even while all of us were watching the classic movie “Superbad” (I just got a McLovin T-Shirt on eBay the other day) guess what Rich was doing?

You guessed it! Working on that freaking report.

Rich has become like the “Report King”.

However, it wasn’t until spending a good chunk of time with him this weekend that I really paid attention to how important his reports actually were. You see, I had hung out with Rich many times, but it was always in a party environment, or just chilling at a dinner.

Never had I actually indulged into what he was all about business-wise. But during this weekend I learned some very valuable things that I instantly started to put into action with my business.

Lot’s of other marketers credit Rich for some pretty eye opening stuff as well.

You can listen to a audio below with like 10 top-notch dudes talking about the things they did to overcome hurdles in their business with Rich.

Click Here To Listen To The FREE Audio (Each segment is only like 7 minutes or so)

Anyhow,

There’s a few things I picked up from Rich that I won’t share publicly on the blog. It’s just too good and juicy, and I don’t want to give away any secrets that Rich may be holding in his back pocket.

After closely paying attention to Rich throughout the weekend I realized something very crucial about the way I was running my business, and some things I was doing terribly wrong. I quickly started to change it.

The results? Nothing but steady growth, and I expect it to keep skyrocketing.

So, Rich is coming out with a new report in a few days. I’m not sure what day, but some time this week I believe. I will tell you, I HAVE NOT READ IT YET!

But after watching him type away on his Mac and seeing his fingers get darn near bloody from all the keying away, it’s gotta be good. I’ve seriously never seen someone write with such determination.

Keep your eye out for that report. It will be worth a read.

Take a listen to this audio, and sign up and you’ll probably get a heads up from him when it’s released.

Click Here For The Rich Schefren Audio Interviews

I’m sure you’ll hear about the report being released either way.

My personal story is very similar to many of those on this call. Once I brought my tech guy/customer support guy Ryan into my business things have been great. I can finally focus on what I’m good at instead of the tedious things that hold me back.

It’s interesting to see the dramatic growth of any company once you get the right people in place. And trust me, I’ve seen this stuff first hand. Especially with Frank Kern’s business. I’m friends with all his team members and it’s really eye opening stuff to see how a functioning business like this runs day in and day out.

And it surely gives us more time to surf!

Okay, gotta run. Check out that audio, it’s pretty good stuff.

Cheers,

J-Mo

PS: The other day I wrote a email for the Stomper Promo, and had a few things to say about Andy Jenkins and Rich Schefren. I had ease dropped on a conversation they were having and it really was the turning point that made me decide to pay more attention to Rich… (and Andy).

Here is that email I sent out…

EASE DROPPING ON ANDY JENKINS & RICH SCHEFREN

AND… THE TRUTH!

Hi {!firstname_fix},

In just moments the Stomper Guy are releasing this freebie package right here…

http://www.jasonmoffatt.com/insanefreebie/

I’m pretty sure you’ve been bombarded by tons of email from other affiliates about this.

But I want to tell you a quick story and the dirty truth about a hour long conversation that
I recently overheard at Frank Kern’s “Secret Hideout”.

A bunch of us internet marketers were sitting back, relaxing, playing XBOX, and drinking some refreshing beverages.

Out on the deck Andy Jenkins and Rich Schefren were passionately discussing something that really blew me away.

They were going NUTS about how they could help their customers consume more of their info.

Now don’t get me wrong.

They weren’t scheming to figure out how to get more customers. They were intently discussing how to focus on their existing members and getting EVERYONE up to speed.

And here’s what made me really dig Andy and Rich…

The was sincerely peeved that more of his customers weren’t having wild success.

Now don’t get me wrong. Many of us hear the awesome success stories from the top players in their groups, but often… the little guy gets forgotten.

As long as the vendor is getting their money, who cares right?

Well Andy and Rich sincerely care.

And I mean cares to a level that I thought was insane!

Andy and Rich were rabidly discussing ways to help their members better consume their info.

It actually seemed like a lost cause to me. Because let’s face it, most people just ain’t going to do shit no matter how great the info is.

That’s not Andy’s or Brad’s or Rich’s fault. That’s just human nature.

But that wasn’t cool with them. They wanted better for their people. Especially the little guy who wasn’t getting it. And even the ones right in the middle that just need to jump that last hurdle.

Seriously, I was shocked at the level of intensity between Andy and Rich during this conversation.

And this wasn’t for a podcast, or any other marketers.

It was just me, Rich and Andy.

And they were damn serious! So serious in fact that I started to wonder how the competition was ever going to be able to keep up with these guys because of one simple fact that most people would never know…

These Guys Care Too Damn Much!

I’m not kidding.

If cash was the main motivator for these guys, they’d just sell more slots into their membership. But they don’t do that over and over again. They space it out and make sure all their systems are in place and their staffs can handle the workload and the new members.

They keep trying to make it better, and better, and better.

How else do you keep people paying $800 a month for Stomper?

Anyhow, during this long conversation my perception of Andy Jenkins & Rich Schefren really changed.

I realized that while these guys do make millions of dollars and focuses on helping businesses get to ridiculous levels of success, they are also very intent on helping the new guy (or gal) in marketing.

And I’m not saying this to try and earn an affiliate commission from you.

I could really care less.

There are 18,000 other affiliates you could take this free offer from right now. I know that.

So therefore, I’m not going to join the pissing contest that many of these people stoop to every time there is a marketing launch.

I simply wanted to tell you about this conversation and philosophy I happened to overhear between Andy and Rich.

It’s totally real, honest, and I wouldn’t of believed it had I not of been there myself.

Anyhow,

This deal is absolutely ridiculous in terms of value and each of these guru’s trying to top the next is getting ridiculous.

All this “Moving The Free Line” stuff is really forcing people to step up.

Hopefully you step up to the plate too and use this for massive business growth.

Grab the stuff from the Stomper Guys by visiting my link here…

http://www.jasonmoffatt.com/insanefreebie/

Ciao

Jason

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A couple of weeks ago my buddy “Tea-Bag Smith” came out for a visit to the LaJolla Headquarters. Tea Bag is Frank Kern’s derelict cousin Trey from Macon Georgia.

His website is ultra famous in somewhere like Bulgaria or something I think. It’s incredibly informative and really does a great job of giving away valuable content. See for yourself at… http://www.treylives.com

Anyhow, just to prove to you how idiotic Trey is I submit to the jury… Evidence piece number one… http://twitpic.com/zgk

Now who in their right minds would think those dudes were pulling in millions of dollars on the internet while acting like Eric Cartman 90% of the time? This blog post does have a purpose, trust me. I’ll get to that now.

So Trey and I were talking a bit about “masterminds” and how effective they really were. Both of us agreed they were great ways to spawn new ideas, and the banter between like minded people was great. But there still seemed to be something missing in most of the masterminds that I’ve been a part of or witnessed.

And that missing piece is a “brotherhood”.

It’s a step beyond the mastermind. Because let’s face it, even in the mastermind sessions most people don’t expose everything. Everyone is usually holding back on revealing all their cards no matter how close the mastermind group is. Inevitably there will always be a few people who don’t respect the entire group and are there to rape and pillage ideas and profit from them.

Luckily for Trey, he’s in a wicked killer mastermind group. One that most would salivate to be part of. But not all mastermind groups are of the same value.

Now don’t get me wrong, I’m not suggesting that you should steer clear of mastermind groups. Far from it. But I do encourage you to be very selective about who you choose to share your ideas with. And preferably, pick a lot of people that are way smarter then you!

Ultimately though, you want to craft a “Brotherhood” of guys or gals that you feel 100% secure with. I’ll admit, it’s not always that easy to find this type of click or gang to attach yourself to, but when you do it’s even more powerful then the mastermind.

And when you are in the brotherhood, there is no doubt that you are there for genuine purposes and not to leach ideas and money from the others. When you find this type of brotherhood, everything changes. Everything becomes easier all the sudden. And it creates a atmosphere where real ideas can freely be shared and built upon without fear that someone is going to ape your invention and run off to the marketplace with it by next week.

Even better then the networking, ideas, and money the brotherhood can yield is the old fashion “fun factor”. I’d take fun over money any day of the week. Give me ten dollars and a surf board and I’m a billion times richer then some schmuck stuck in traffic to his corporate suit and tie gig that pays him 5 million a year. No thanks.

I’ll just chill with the brotherhood and relax.

In the next couple years things are going to get really crazy online. Heck, they are already crazy, but I sense a HUGE shift in the marketing world, and if you don’t have some brothers on your team, it may be much harder then you are prepared for.

So if you are currently in a mastermind, or thinking about getting into one, I urge you to think a bit beyond that as well. Try to pinpoint some other folks who match your ideals, lifestyle, and aspirations and see if you can evolve that into a “Brotherhood”.

The key is finding people “like you”. A church preacher is very unlikely to join the brotherhood of the “Hells Angels” just as a multi millionaire is probably not going to be spending a ton of time with a newbie with too many questions.

Gauge where you are at, where you want to be, and whom you can align yourself with that makes sense in the long haul. Look for brothers, not just mastermind dudes who don’t respect the mastermind.

I’ve been very fortunate to be able to see some incredibly successful masterminds develop in front of my eyes. ie Eben Pagan, Frank Kern, Jeff Walker, and others in that circle all have some deep stuff going on. I’ve been even more fortunate to bypass the whole mastermind thing and get right down to joining the brotherhood.

And let me tell you, the perks are much better.

And heck, the fridge is always stocked with cold Mexican Beers when you’re with your brothers.

Peace,

J-Mo

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